On May 14, the BEWi Group acquired Synbra Holding. As a result, two leading producers of raw EPS in Northern Europe – BEWi RAW and Synbra
Technology – have now joined forces to serve the market with a broader EPS bead portfolioand at the same time to improve cooperation and business opportunities with existing customers.
In the immediate future, they will:
• Centralize and consolidate sales and customer service
• Consolidate sales forces
• Work on a shared order entry system
• Harmonize bead nomenclature, while maintaining a dual reference system for the current nomenclature to prevent any issues with current certifications.